A Line called K is only the latest in her creative projects. A celebrated figure in the electronic dance music and independent fashion scenes, Atousa began her career as an early rave promoter while a student at acclaimed Los Angeles Trade Tech in the 90s. Atousa was one of the first female designers in the street-wear field with her line popular line, A Liquid Affair. She led fashion shows at major raves such as Cirque.
In the early 2000s, she launched her eponymous line, Atousa G, taking her club styles upscale as her clientele’s needs grew up and changed. Also around the same time she ran the Bookher Agency, specializing in booking women DJs, make-up artists, hair stylists and fashion stylists. She also created Hi-Roller, a brand of custom made DJ and music gear cases and inventing the first rolling record case with a light, head phone compartment, removable handle. Hi-Roller products were extremely popular with hard travelling touring artists, such as Mix Master Mike from the Beastie Boys, Grand Master Flash and the world champion DJ Craze to name a few. Atousa continues to partner with other like-minded counter culture companies and event producers such as Desert Hearts to create customized merchandise.
Atousa G's designs have been featured in Cosmopolitan Magazine, the Los Angeles Times, Seventeen, Teen, LA Weekly and more. Her clothing line has been sold internationally and in the top boutiques such as Patricia Fields in New York, Fred Segal in Los Angeles and Villains in San Francisco.
Check out www.alinecalledk.com and follow her on Instagram and Facebook.
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